“Many marketing agencies today sell digital, but not digital.”(5 ideas of Calculator)
Their sites are soft and lack interactivity. They may have well-written blog posts and downloadable e-books, but at a time when interactive content generates 70% more conversions, this is not enough.
Many SaaS companies, and even Fortune 500, have begun using interactive content, such as calculators and quizzes, to attract attention. VentureBeat, a software development platform, increased customer conversions by 28% by adding a simple price calculator (how much does it cost to create a mobile application?) On its home page. Due to the inherent virality of the calculator, social traffic increased by more than 40% in the first week.
Now marketing agencies can also use such calculators to stand out in a world in which CMOs have become immune to agency conversations. Here are some marketing agency calculator ideas that can definitely turn some CMO heads on!
1 – RoI calculators
What was your return on investment for your inbound campaign?
What RoI should I expect from a Twitter campaign?
Predict your ROI for your next ad campaign
With simple calculations, you can easily estimate the expected return on investment in an advertising campaign and make sure that there is a chance to increase it. Modern marketing departments care about RoI. In fact, according to Hubspot, proof of ROI is the main problem that marketers face.
Therefore, an ROI is an accurate measure that a CMO is going to sell to its board when it receives budget approval. So why not make it easier for them to calculate RoI? Moreover, if the business knows about this in advance, the decision to invest in an advertising campaign becomes easier. And, of course, it also creates a good reason to sell your portfolio of marketing services. This speeds up decision making, and potential buyers are more likely to buy your services.
2 – Diagnostic Marketing Calculators
How good is your site?
How well will your blog change?
What will be the accessibility of your content?
These calculators tell prospects how good their marketing efforts are. As they evaluate the potential impact of users, it is more likely that the user will use your calculator as a guide and will not stop until they reach this 100 rating. Just imagine what such an increased engagement can do for your brand!
Clearly, interactive calculators can help you answer the most important questions of your customers. The client feels that he is being helped, not sold. This is the key to building trust, which is about B2B services
3 – Alternate selection calculator
Calculate how much can you save by hiring an Agency vs running campaigns in the house?
At a time when marketing moves within the company, it is difficult for marketing agencies to prove their RoI. Alternative choice calculators can help make a difference. They can compare such parameters as cost, experience, time spent, etc., and logically prove the advantages of hiring an agency compared to internal marketing. Thus, you can prove the value of hiring marketing firms in advance and, in turn, get more potential customers.
4 – Industry Calculator
Calculate your spent PPC.
Where is your FB participation compared to the top 500 Fortune?
What is the value of your Pinterest page?
These calculators can help you capture more leads than any other form of static content. What for? Someone who uses the PPC membership calculator will certainly need online advertising services, and someone who uses the online reputation calculator may be a potential buyer of ORM services. In addition, by placing such a tool, you benefit your potential customers even before they purchase your service. This strengthens the image of your brand and positions you as a “value-oriented”, “national” brand.
5 – Cost calculators
How much should a video campaign cost?
How much should you pay for PPC services?
How much should you invest in an advertising campaign on Facebook?
Cost is the first thing your customers want to know about the service. Calculators that can estimate campaign costs based on input, such as target channels, budgets, etc., can be a huge added value for customers. Therefore, if you create a tool that helps potential customers assess the value of the campaign, you have already answered their most pressing question. Now they can plan a budget. Since the price is estimated using a standardized algorithm, customers will trust it much more than the price reported through the slide deck.