For example, let’s say you want to test a landing page. You need to choose one aspect of the page, like a call to action. Leave everything else on the page the same, but use different call-to-action options. Measure to see which version converts better.
If you change too many elements on the same page in one test, you won’t know what caused the difference in clicks or conversions.
What examples of elements and results can you test?
What are some examples of items and results you can test?
Any design, structure, or element on your site can be tested. However, some of the more common items to test are:
- Content of a page or publication
- Page Title
- Opt- in forms
The result can be anything. Here are some examples:
A / B Split Testing Guidelines
A / B Cleavage Testing Best Practices
Develop a strategy where you can isolate and separately test every element on every page of your website. You use two different versions of the same page element to see which one performs better based on key metrics.
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First, choose what you are testing. Let’s take an example of your call to action. Your next step is to define your goal. For clarity, let’s take the number of clicks as a conversion rate.
During testing, the version that a visitor to your site sees changes. Run the test until the sample size is large enough to be statistically significant.
You should also run it long enough to ensure that the data you collect and analyze is as accurate as possible.
Experts recommend running the test for at least one to four weeks.
A / B plugins for WordPress
WordPress A / B Plugins
Like all WordPress plugins, A / B plugins are designed to make some complex tasks or functionality easier for non-developers.
Below are some plugins to help you run A / B A / B tests.
Simple Page Tester
With Simple Page Tester, you can run A / B tests without writing any code.
Once installed, this is a simple three-step process:
- Select the page you want to test.
- Click the Configure Separation Test button that you see on the edit screen.
- Choose whether you want to select an existing page, copy the current page and make changes, or start from scratch.
After that, you will be redirected to the main page of the split test. Here you choose details such as:
- What percentage of traffic to send for each option.
- Test name.
- The plugin developers have followed Google’s webmaster guidelines, so your tests will be treated as temporary and will not be affected to your SEO.
- No need to worry about caching because the plugin was designed to work side-by-side with caching plugins.
- Tracking unique visitors for each variation of your test.
- Be Google Analytics compliant to help you analyze your results.
- With the premium version of the plugin, you get access to built-in conversion tracking as well as automatic statistical calculations.
- Featured images.
- Alternative names.
- Product descriptions.
- track conversion rates for each call to action variation.
- Make changes on the fly using the visual editor.
- Try using pop-up calls to action and test them.
- Clone your current calls to action to make changes easily.
You can also change and view options.
The plugin takes care of some important features for all website owners, such as:
Nelio AB Testing WordPress Plugin
Define, track and manage A / B testing with the Nelio AB Testing plug-in. This plugin is also WooCommerce compatible, allowing you to test:
Everything you need to conduct a full A / B testing can be obtained directly from your WordPress dashboard in a convenient and integrated interface.
Don’t worry about your hosting provider because the Nelio plugin is compatible with all WordPress hosts.
Don’t worry if you’re not tech savvy because the plugin takes care of all the HTML and hidden code.
WordPress Call to Action Plugin
The Calls to Action (CTA) plugin helps you create calls to action for your WordPress site. It also allows you to run A / B tests on that item.
Since calls to action are essential elements of every page on your website for conversion optimization, the WordPress Calls to Action plugin is powerful and valuable.
With this plugin, you can:
If you want your WordPress site to increase conversions, you need to do A / B testing. Using WordPress plugins simplifies this process.
By following the best practices section above, you should be able to perform useful tests. And don’t think that one test is enough.
You will want to run tests on as many elements as possible and repeat them as needed to optimize your site for higher conversion rates.