How to Post an Article on Linkedin. Whether you’re a new LinkedIn member or an experienced LinkedIn resume user, you’re probably looking for new ways to update your profile. One way to do this is by posting articles on LinkedIn.
How to Post an Article on Linkedin
Posting your own content to LinkedIn can help you make better use of the platform in several ways. Plus, you don’t need to pay for LinkedIn Premium to take advantage of this feature.
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Find out why you should start posting to LinkedIn, what type of content to post, and when is the best time to post.
Why are you posting an article on LinkedIn?
Simply registering your LinkedIn profile is not enough to effectively interact and find jobs on the site. LinkedIn is all about networking, collaborating, and growing your connections. Posting unique articles on LinkedIn can help you get ahead on the platform.
Here’s how publishing your own articles can help you become a professional LinkedIn user.
Brighten your resume
Your most recent written posts appear as part of the Actions section of your LinkedIn profile in the Articles section. If you don’t publish anything, you are missing out on an opportunity to grab your audience’s attention.
Remind your friends about yourself
When you publish an article on LinkedIn, your friends will receive a notification and you will appear in their feed. This is a good opportunity to subtly remind your audience of yourself.
Expand your network with shared messages
If you manage to create an interesting article with unique content, there is a good chance that someone you know will want to share it on their LinkedIn feed. It can help you expand your network and open up new professional opportunities.
Grab the attention of LinkedIn
LinkedIn sends out daily and weekly emails to all of its users. If you manage to create engaging and compelling content, chances are you will land on the LinkedIn newsletter your contacts will receive. This way you will not only get more attention but also more trust your audience that you are an expert in your topic.
What should you post on LinkedIn?
One of the most obvious topics for LinkedIn articles is to share your professional experience. After all, your LinkedIn Page is meant to showcase your skills and experience. By sharing your professional knowledge in the form of articles on LinkedIn, you give your audience an idea of ?? what kind of experience you have on the topic. This, in turn, will help you build your reputation as an expert.
However, this is not all that you can post on LinkedIn. In fact, you shouldn’t just focus on content that is relevant to your professional field if you want to attract different types of people. Most likely, most of the people you know share common hobbies and interests. Messages about what you like are sure to grab their attention.
Some other topics that make good LinkedIn posting are trending articles, tips and tricks, and interesting life hacks. Articles like this tend to be successful and have a high engagement rate on social media.
How to post an article on LinkedIn
When you’re gathering ideas for a new post that you want to share with your network, follow these steps to post the article on LinkedIn.
- Open LinkedIn and sign in to your account.
- In the LinkedIn feed, find the “Start Posting” field and select “Compose Article”. You will be taken to the LinkedIn publishing tool.
- Write or paste an article in the window, come up with a catchy headline and add a featured image.
- The LinkedIn Publishing Tool allows you to change the text format, add numbered and bulleted lists, and insert hyperlinks into your article.
- You can use the Publish menu to save your articles as drafts for later editing and share your drafts with others.
- If you are happy with your article, select “Publish” in the upper right corner of the screen.
- In the Share box, you can change who can see your future post, whether to allow comments on your post and add hashtags to help people find your post.
As soon as you confirm the publication of the article, it will be added to the “Actions” section of your profile. You can always come back to your article if you want to edit or delete it or share it on other social networks after posting on LinkedIn.
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Best time to post on LinkedIn
You can of course post to LinkedIn whenever you want. However, if you are aiming for a higher engagement rate, you should carefully time your posting to increase the chances of grabbing your audience’s attention.
While there is general consensus that it is best to post on LinkedIn, you should think about your audience first. Given the nature of the platform, the majority of LinkedIn users are working professionals who, depending on their area of ?? work, will use LinkedIn either during business hours or lunchtime.
With this in mind, imagine the average member of your LinkedIn audience. Think about when they are most likely to check their feed, and based on that determine your ideal posting time slot.
If you’re still in doubt, follow the standard LinkedIn posting strategy. It is recommended that you post your content on LinkedIn between 8:00 am and 2:00 pm Tuesday through Thursday.
Worst time to post on LinkedIn
When it comes to the worst time to post on LinkedIn, the same strategy applies. Think about your audience and imagine when they are most unavailable and not using their phones or computers.
Try not to post on weekends or outside business hours – from 9:00 to 17:00.
Time to upgrade your LinkedIn CV
Posting content to LinkedIn is a great way to impress your existing and future professional contacts and earn their trust online. Start posting your articles on LinkedIn and use them to create a smarter resume to help you find future jobs.
Have you ever posted an article on LinkedIn? What was it about? Share your LinkedIn knowledge with us in the comments below.
How to Post an Article on Linkedin