what is the second dimension and metric in google analytics?.
If your website has Google Analytics installed, then you’ve likely come across the terms “metric” and “metric” when viewing website traffic and other performance data.
If you’re wondering what these terms mean, this guide will help you understand these metrics, how to look for them, and what they can tell you about your traffic.
What Is a Dimension in Google Analytics?
Google Analytics provides you with valuable insight into the traffic to your website. You can use Google Analytics on your site or on free blogs like Squarespace or Wix. It’s also easy to integrate Google Analytics into your WordPress site.
This means you can use your new understanding of metrics and metrics to analyze any site you have online.
To understand how dimensions and metrics work in Google Analytics, consider these simple definitions.
- A parameter is what you want to measure.
- Metric is how you want to measure the size.
For example, you might be wondering how many sessions are coming from sites that are driving traffic to you. In this case, your parameter will be Navigation Path, and your metric will be Sessions.
In Google Analytics, you can use pre-built reports with existing metrics and metrics, or create your own reports (such as the one above).
You always need to decide which metric you want to measure first before you can select related metrics.
What Is a Metric in Google Analytics?
The metric you choose depends on which parameter you want to study.
One of the most common things that website owners want to measure is the total traffic across all pages on their site. This is a ready-made page that you can check at any time.
To view this, select Behavior from the left navigation menu in Google Analytics. Then select Site Content and then All Pages.
This report contains the Pageviews metric for All Pages
.
If you would like to see pageviews for some other dimension, you can select the drop-down arrow next to Other next to Primary Option at the top of the page list.
As you can see, you can switch the dimension from all pages to something like a landing page. This will only show you page views for the pages on your website that the first visitors arrive when they visit your site.
In any of these pre-made reports, you can also change the metric for the view. For example, if you are more interested in how fast visitors leave the same page they land on, you can change the rate to bounce rate.
To do this, select the Page Views metric under the Browser tab and select Bounce Rate from the list of metrics.
This will change the chart graphic to show the bounce rate for the Landing Page dimension and not for the Pageviews dimension.
Creating Custom Reports in Google Analytics
If you find that Google Analytics does not have predefined reports that reflect what you are looking for, you can create your own reports. With custom reports, you can define dimensions and metrics that show what you need.
To create your own report, select Custom from the left menu. Then select Custom Reports.
You will be taken to the Report Builder page where you can select the metrics and parameters that you want to display as a graph.
To start designing a new custom report, click the New Custom Report button.
In the custom report design window, you will see two main windows: Metric Groups and Parameter Expansion.
If you’re not sure what exactly you want to see, you can select + add dimension to see what sizes are available.
In this example, we will create a custom report to show how much traffic is coming from different social networks.
Scroll through the list of measurements and use the drop-down sections to see what specific measurements are available.
To see the traffic coming from different social networks, you just need to select “Social Networks” from the list of options, and then “Social Network” to view a specific option.
For more complex reports, you can add a second dimension by selecting + add dimension. This will display graphs comparing multiple dimensions using the same metrics.
Speaking of metrics
the next step is to add which metrics you want to measure by selecting + add metric under Metric Groups.
In this example, we want to know how many page views are coming from social media. To do this, select Users from the metric drop-down list and then Pageviews from the metric drop-down list.
You will see a filter box at the bottom of the custom report window. You can use a filter to include or exclude specific things that may not bother you. For example, in this case, we don’t want to include Twitter traffic in the report.
To do this, change the setting in the “Filters” section to “Exclude”, select the “Social network” option and enter Twitter in the appropriate filter field.
When you’re done customizing in the report designer window, just click Save to complete.
Now you will see the report window. At the top of the report, the total traffic from social networks will be shown.
At the bottom of the custom report, it displays a list of all the social networks your traffic is coming from and how much traffic you received in the time frame you selected.
The customizable reporting capabilities allow you to choose any combination of metrics and dimensions you want. Getting creative with your choices can help you get an engaging insight into visitors and their behavior on your site. There may be other alternatives to Google Analytics, but few of them can give you this insight into your traffic.
Now that you understand what metrics and dimensions are in Google Analytics, take the time to explore them by creating your own reports. You can create as many as you want with any combination of metrics and dimensions you want to try.
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